What stood out to me was how little we had to manage on our side. Usually, affiliate campaigns end up creating another pile of work for our team, finding creators, following up, checking content, and figuring out who is actually performing. With K-Global, most of that was taken care of for us. We also get regular updates, so I never feel like we’re throwing money into something without knowing what’s happening. It’s been a really easy channel for us to keep running alongside everything else.